Beauty Service Provider of the Year

Indulgence hair and beauty was founded in May 2021 by Sashay Reddick and Jason Ferguson.

Sashay moved to the UK 5years ago as a makeup artist from Jamaica. It was not long until Sashay became popular in demonstrating her makeup artistry skills in the Wolverhampton and surrounding areas across the West Midlands. Due to Sashay’s never-ending ambition and tenacity to keep developing, she then began hairdressing to add to her skillset and services.

Sashay is widely known to accommodate clients new and old, even at short notice.

Providing services from natural hair care, braids, children hairstyles, bridal packages and her signature lace wig fitting installations etc.

As the demands for services grew and extra space was needed to host clients. Sashay and Jason came together May 2021 and established a joint venture for Indulgence Hair and beauty salon to be located on Wellington Road, Bilston. Despite the UK was battling with the challenges of Covid -19 lockdown, both business partners were determined to ensure that they were able to provide a reliable, reputable, safe, friendly black owned business within the community at affordable prices to success. Sashay and Jason have been able to provide stable work opportunity to one of their dedicated apprentices and have many more business plans to extend and grow soon.

Indulgence hair and beauty is open 7days a week and the doors are always opened for enquiries/consultations. The business prides itself for having a strong social media presence so old and new prospective clients who can witness first hand some of the hottest styles in the hair and makeup industry. Sashay and Jason’s focus is, for anyone in receipt of any treatment at the salon is when they leave, they have left feeling confident, happy and empowered.

To be nominated for an award and to be recognised in the same category with other amazing business owners is truly humbling and heartfelt, to see that the hard work and dedication of Indulgence hair and beauty salon has not gone unnoticed. Without the support of my loyal clients, none of this would be possible from the start to present.